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Amazon · AustraliaOnly three industries contribute more to Australian GDP than retail. Almost one-and-a-half million Australians work at over 155,000 businesses, who serve the entire nation; whether bespoke family-run retailers, luxury brands or supermarket giants. In a competitive, saturated field – and against the backdrop of persistent economic pressures – customer loyalty is becoming harder to earn and easier to lose. That is especially true as global behemo…See the Story
How retail marketers should approach customer loyalty in the age of Temu and Amazon
Australia · AustraliaMamamia has announced a new CEO. On Tuesday, the women’s media brand confirmed that its current chief revenue officer, Natalie Harvey, will step into the role from June 1, taking over from co-founder and CEO Jason Lavigne who will shift into the role of executive chair. “I’ve spent several years looking for the right person to be the next CEO of Mamamia and I knew from the first meeting with Nat Harvey that she was the one,” Lavigne said. “With …See the Story
Mamamia announces new CEO: 'I am humbled and grateful'
Australia · AustraliaThe Mint Partners has added hospitality great Chris Lucas (and his restaurants) to its list of clients. The announcement: The Mint Partners welcomes hospitality visionary Chris Lucas and his collection of revolutionary dining experiences to their client roster this month. With plans for expansion across Australia, MINT will be working with Lucas Restaurants on high-level PR strategy, business and property communications profiling Chris Lucas a…See the Story
The Mint Partners announces new hospitality client
Australia · AustraliaBINGE has unveiled the second instalment of its I Saw it on BINGE series, reiterating the social consequences of falling behind on the latest shows and how it can lead to uncomfortable situations. Launched by Thinkerbell, the first part of the campaign features the main character, Mark, enduring a toe-curling awkward silence on a date after claiming he has seen a show he obviously hasn’t. In part two, Mark finds himself engaging in small talk…See the Story
BINGE launches second part of light-hearted brand platform via Thinkerbell
Australia · AustraliaTwilio has appointed Chris Koehler chief marketing officer, to oversee the company’s global marketing strategy, focusing on expanding brand awareness in key markets and amplifying product innovation. Chris Koehler The announcement: Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, today announced that Chris Koehler has been appointed chief marketing officer. Chris b…See the Story
Twilio appoints new chief marketing officer
Australia · AustraliaSome of Network 10’s most popular programs are rumoured to be facing the axe. UPDATE: Network 10 confirms The Bachelor and The Masked Singer won’t return in 2024 As reported by news.com.au, The Masked Singer Australia panelist Dave Hughes hinted that the show will not return in 2024 during 2Day FM’s Hughesy, Ed and Erin breakfast show on Tuesday morning. “We’ve been waiting on a production schedule. That production schedule has not come through…See the Story
Major Network 10 shows rumoured to be axed
Australia · AustraliaWSFM has launched a new marketing campaign for the Jonesy & Amanda Breakfast Show, expanding on the pair’s popular action figure-based campaign, which first launched in mid-2021. The new campaign, developed in-house, features the taglines “They’re a bit cheeky”, “They’re good eggs” and “They’re good in a crisis”, and throws the action figures into various real-world scenarios, such as the beach, and in a household kitchen. Brendan ‘Jonesy’ Jone…See the Story
Jonesy & Amanda action figures are back in new WSFM campaign
Australia · AustraliaSupport Act has rolled out “its Mental Health and Wellbeing in Music and the Creative Industries 2024 survey” with the Centre for Social Impact Swinburne and Entertainment Assist. The announcement: Music charity Support Act, in conjunction with the Centre for Social Impact Swinburne and with support from Entertainment Assist, has today launched its Mental Health and Wellbeing in Music and the Creative Industries 2024 survey. The aim of the sur…See the Story