How retail marketers should approach customer loyalty in the age of Temu and Amazon

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Independent: Diversified Communications

How retail marketers should approach customer loyalty in the age of Temu and Amazon

Only three industries contribute more to Australian GDP than retail. Almost one-and-a-half million Australians work at over 155,000 businesses, who serve the entire nation; whether bespoke family-run retailers, luxury brands or supermarket giants. In a competitive, saturated field – and against the backdrop of persistent economic pressures – customer loyalty is becoming harder to earn and easier to lose. That is especially true as global behemo…