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Social Media · AustraliaSocial media users prefer informative and relatable over entertaining and aspirational when considering spending money. The preference for information over entertainment content on platforms such as TikTok and Instagram was among the findings in a new survey of more than 1,000 people across Australia by Social Soup, presented at its second annual Influence Upfronts in Sydney on Thursday. The research revealed the top five types of content that i…See the Story
40% of people care most about relatable content: Social Soup
Australia · AustraliaAustralia’s most outrageous adventurers are back with a brand-new season of Travel Guides, premiering Sunday, May 19, at 7:00 pm on Channel 9 and 9Now. Returning for its seventh season, the Travel Guides will be headed to places such as LA, Paris and the historic sanctuary of Machu Picchu in Peru. Ready to roam across 10 new locations around the world is: the Fren family, Matt and Brett, Kevin and Janetta, and Kev, Dorian and Teng. Joining th…See the Story
TV Guide: Travel Guides 2024 on Nine and 9Now
Australia · AustraliaMediaweek has unveiled its raft of industry-leading sponsors for the upcoming Next of the Best Awards. Platinum sponsors include News Corp, Think News Brands, and Blis, while the award show’s gold sponsors include NBCUniversal, Meltwater, Pinterest, The Brag, TrinityP3, and Sound Story. The awards show will be held on 13 June at The Ivy Ballroom in Sydney. Event details and tickets are available here. Earlier this month, Mediaweek revealed the f…See the Story
Mediaweek unveils raft of Next of the Best sponsors
Australia · AustraliaAccenture Song has broken its silence over the news of Initiative’s top brass – Melissa Fein, Sam Geer, and Chris Colter – joining the consultancy to set up a full service media arm. “There is no doubt that media is a business growth driver and strategic differentiator for our clients,” Accenture Song ANZ President Mark Green said. “Melissa, Sam, and Chris are strong hires for us, and their addition to our team in Australia reflects our global s…See the Story
Accenture Song on nabbing Fein, Geer, and Colter: 'Reflects our global strategy to deliver integrated solutions'
Australia · AustraliaThursday 16th May 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach Total People TV Ratings Nine’s Women’s State of Origin Game I recorded a total TV national reach of 1,983,000, a total TV national audience of 941,000, and a BVOD audience of 128,000. Nine’s A Current Affair recorded a total TV national reach of 1,549,000, a total TV national audience of 974,000, and a BVOD audience of 68,000. Seven’s AFL – Cats v Suns recor…See the Story
TV Ratings 16 May 2024: Gold Coast records highest score in club history
Maryland · Maryland“I think at some stage soon, the entire industry will be working for Greeny,” Thinkerbell co-founder Adam Ferrier told Mediaweek of Initiative’s top brass defecting to join Mark Green‘s Accenture Song. Last night, news broke that Initiative’s three most senior leaders – CEO Melissa Fein, MD Sam Geer, and chief strategy and product officer Chris Colter – will soon be joining Accenture Song to set up a full service media unit. Ferrier is surprised…See the Story
'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
Australia · AustraliaWhether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them. Mediaweek has been asking the industry to take a trip down memory lane, to find out all about the ads that made us. Shelley Friesen – Founder and Director, Melbourne Social Co The Cadbury Gorilla “This was such an iconic ad! At the time, it was so different to anything we…See the Story