Jonesy & Amanda action figures are back in new WSFM campaign

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Independent: Diversified Communications

Jonesy & Amanda action figures are back in new WSFM campaign

WSFM has launched a new marketing campaign for the Jonesy & Amanda Breakfast Show, expanding on the pair’s popular action figure-based campaign, which first launched in mid-2021. The new campaign, developed in-house, features the taglines “They’re a bit cheeky”, “They’re good eggs” and “They’re good in a crisis”, and throws the action figures into various real-world scenarios, such as the beach, and in a household kitchen. Brendan ‘Jonesy’ Jone…