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NFL · New YorkNetflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person TV upfront week presentation (the company had a virtual upfront last year), held today at Manhattan's Pier59 Studios, the company announced several ad tier updates, including its own in-house adtech platform. "Bringing our adtech in-house...See the Story
Netflix Goes All In on Ad Tier at First In-Person Upfront
100% Center coverage: 1 sources
Los Angeles, California · Los AngelesGold House, an influential cultural organization dedicated to empowering AAPI creatives, businesses and communities, hosted its highly anticipated third annual Gold Gala, themed A Gold New World. The event took place at the historic Music Center in downtown Los Angeles and attracted over 600 guests, including prominent leaders. The Gold Gala was a vibrant celebration...See the Story
Gold House Celebrates the 2024 Class of A100 at Gold Gala
100% Center coverage: 1 sources
Mexico · MexicoFor its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in Spanish culture through its "Casa Cultura," a blend of food, music and entertainment while spotlighting its key points of differentiation in the category: precision in measurement capabilities and programming....See the Story
TelevisaUnivision Upfront: Measurement, Music and Margaritas
100% Center coverage: 1 sources
OpinionThere's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: "Just the facts, ma'am." "We see ourselves as a news network first, rather than opinion," Thompson told ADWEEK ahead of taking the stage at Warner Bros....See the Story
[Opinion] Mark Thompson Lays Out the Facts of CNN's New Ad Strategy
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Property · WashingtonThe politics publisher Politico began the rollout of its first consumer registration wall on Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about readers. The registration wall will initially let readers access up to 10 articles before asking them to share basic information--their email, employer and...See the Story
Politico Launches Its First Consumer Registration Wall
100% Center coverage: 1 sources
New York City · New YorkWarner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make It Happen Here, centered on the iconic intellectual property WBD has at its disposal and a reenergized stable of television and film following...See the Story
WBD Debuts New Dune Series, Ad Products and One WBD System
100% Center coverage: 1 sources
The Garage Podcast: The Future of Retail Media Networks
100% Center coverage: 1 sources