Published 17 days ago

VML Auckland and Ford celebrate Everest SUV with 'Conquer the Weekend' campaign

Summary by Mumbrella

VML’s Auckland team shared its new promotional work with Ford on Friday, spotlighting the latter’s Everest SUV with the ‘Conquer the Weekend’ campaign. The announcement: New Zealanders are a pretty understated bunch. Ask them how their weekend was and no matter how action-packed and incredible it was, they’ll say something like ‘yeah nah, pretty chilled’. This insight fuelled the idea behind ‘Conquer the Weekend,’ VML’s latest work for the For…

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VML Auckland and Ford celebrate Everest SUV with 'Conquer the Weekend' campaign

17 days ago

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Mediaweek

VML Auckland launches 'Conquer the Weekend' for Ford Everest

VML has launched its latest campaign for the Ford Everest SUV. Shot over two days around Auckland, ‘Conquer the Weekend’ shows how much can be packed into one weekend with the Everest. The campaign was shaped by the insight that New Zealanders are quite an understated bunch. The action-packed campaign imagery stands in contrast to the laid-back, quintessentially Kiwi tone of its protagonist as he recalls his ‘low-key’ weekend with the Everest to…

17 days ago

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VML Auckland and Ford celebrate Everest SUV with 'Conquer the Weekend' campaign

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VML Auckland and Ford celebrate Everest SUV with 'Conquer the Weekend' campaign

VML Auckland and Ford celebrate Everest SUV with 'Conquer the Weekend' campaign

VML Auckland launches 'Conquer the Weekend' for Ford Everest

VML Auckland launches 'Conquer the Weekend' for Ford Everest

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