Tesla sales plunge 40% in Europe as Chinese EV rival BYD's triple
Tesla's European sales fell over 40% in July amid strong competition from BYD, which increased registrations by 225%, surpassing Tesla's market share.
- In July 2025, Tesla's European car sales fell 40.2% to 8,837 units, marking the seventh consecutive month of declines.
- This decline followed intensified competition from Chinese automaker BYD, which saw registrations soar 225.3% to 13,503 cars in the same period.
- Overall European new car sales rose 5.9% to 1.09 million in July, with Volkswagen and Renault increasing registrations while Stellantis and others posted declines.
- Electric vehicle registrations increased strongly, accounting for 59.8% of total sales, yet Tesla’s market share squeezed to 0.8% from 1.4% a year ago, as BYD gained 1.2%.
- Tesla plans volume production of a more affordable electric car in the second half of 2025 to regain competitiveness amid reputational challenges and the growing presence of Chinese brands.
97 Articles
97 Articles
Tesla's sales in the 27 countries of the European Union have fallen sharply, with a 40% decrease in July compared to the same month of the previous year.This decline occurs despite the overall increase in the electric vehicle market in the region.According to the original report, the US brand faces significant challenges in Europe, while its rivals, such as the Chinese BYD, are significantly improving its market position.While Tesla saw a decrea…
After winning the planet, Tesla passes one of its worst moments forever. The sales of the brand in Europe have virtually disappeared and the brand has stopped having any weight. The latest data...
The popularity of Tesla cars continues to plummet in Europe, to the point of putting their presence on the continent at risk, with sales collapsing by 40%.
According to market data for July, Elon Musk's brand sold 40 percent fewer cars than a year earlier, while China's BYD sold more than three times as many.
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