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Just 12% found Sydney Sweeney ad campaign offensive: YouGov

A poll of 1,635 U.S. adults found 39% viewed Sydney Sweeney's American Eagle jeans ad as clever, while only 12% found it offensive despite social media controversy.

  • Just 12% of Americans, according to the Economist/YouGov poll conducted Aug. 9 to Aug. 11 among 1,635 adults, found Sydney Sweeney’s 'great jeans' ad offensive.
  • American Eagle’s "great jeans" campaign drew accusations of racial undertones from critics until right-leaning commentators and politicians amplified it.
  • Breaking down responses by political affiliation and gender, significant gaps emerged, with 57% of Republicans calling the ad clever versus 22% of Democrats, and men more likely than women to describe it as clever .
  • Vice President JD Vance attacked Democrats over the ad on the “Ruthless” podcast, and American Eagle reaffirmed the campaign focused solely on jeans and confidence.
  • Fans left over 3 million likes on Sweeney’s Instagram, underscoring engagement, as American Eagle’s shares surged past $2 billion despite backlash.
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Mediaite broke the news in United States on Tuesday, August 12, 2025.
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