Studios Warn Of First Amendment Implications For SAG-AFTRA-Backed AI Bill To Require Consent For Digital Voice And Likeness

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Media Conglomerate: Penske Media Corporation

Studios Warn Of First Amendment Implications For SAG-AFTRA-Backed AI Bill To Require Consent For Digital Voice And Likeness

As SAG-AFTRA and other artists’ groups sound the alarm over the proliferation of AI deepfakes, studios are warning that too sweeping a proposed solution would violate the First Amendment. The alternate views of a draft bill, called the No Fakes Act, were apparent in a Senate hearing on Tuesday, underscoring the thorny task at hand for lawmakers as they try to establish guardrails around AI technology. The Motion Picture Association’s senior …