US EditionGoogle TV Division Admits Defeat, Shifts Focus to YouTube
9 Articles
9 Articles
Google TV division admits defeat, shifts focus to YouTube
Google TV's core issues revolve around advertising, the financial engine for most smart TV platforms. Historically, Google followed the standard industry model: publishers seeking inclusion on Google TV had to give up a portion of their advertising inventory, allowing Google to sell those ad slots directly. This model, similar to...Read Entire Article
Google is changing its approach to monetization on the Google TV platform, The Verge reports. Previously, the company required partners to hand over some advertising slots; now, publishers will share not platforms, but a share of revenue. “This move is an acknowledgement that third-party players are better at selling their own advertising,” The Verge notes. Although Google TV accounts for... The post Google will likely cut funding for Google TV …
As Google continues to expand in the world of connected television, the Google TV division is going through a period of turbulence. Launched with great ambitions to become a major player in advertising in the show, the platform struggles to monetize its services and is beginning to become a major financial burden for Alphabet. Despite [...] The article Google TV losing speed: between advertising ambitions and financial disillusionment appeared f…
Google TV is in trouble. The tech giant's smart TV platform is reporting significant monthly financial losses, despite a substantial user base of over 300 million active devices, according to a report. Internal sources have reportedly confirmed that operating the platform consumes several hundred euros annually... Read the article: Google TV in Crisis: Millions in Losses and Dwindling Internal Support You can support us with every purchase you m…
The TV business is difficult, so Google has said goodbye to the cheap Chromecast models in the hardware and is now selling premium hardware. But even with the software it is difficult, because Google TV has not brought any money since the big reboot and is hardly widespread. Is the platform superfluous? Scope is limited: The largest TV OEMs are missing as partners A crucial problem for Google is the lack of partnership with Samsung in the TV sec…
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