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Published 14 days ago

PR practitioners, communicators urged to adopt AI tools for efficiency and competitiveness

Summary by 3news
Public relations practitioners and communicators have been urged to leverage artificial intelligence (AI) tools to enhance efficiency and remain competitive in their roles. The outgoing President of the Institute of Public Relations (IPR), Mawuko Afadzinu, noted that AI is reshaping how information is processed, which has a direct impact on brands and institutions. He spoke at the National Public Relations and Communication Summit and Annual Gen…

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PR practitioners, communicators urged to adopt AI tools for efficiency and competitiveness

Public relations practitioners and communicators have been urged to leverage artificial intelligence (AI) tools to enhance efficiency and remain competitive in their roles. The outgoing President of the Institute of Public Relations (IPR), Mawuko Afadzinu, noted that AI is reshaping how information is processed, which has a direct impact on brands and institutions. He spoke at the National Public Relations and Communication Summit and Annual Gen…

14 days ago
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