US EditionMcDonald's sees U.S. sales rebound, led by promotions
UNITED STATES, AUG 6 – McDonald’s U.S. same-store sales increased 2.5% in Q2 2025, driven by the largest-ever Minecraft Movie promotion and new McCrispy chicken strips, reversing prior declines.
- McDonald's reported a 5% revenue increase to $6.8 billion in Q2 2025, led by a 2.5% rise in same-store sales in the U.S.
- The revenue growth followed prior quarters of sales decline and was driven by promotional efforts including the 'Minecraft Movie' meal campaign launched in April.
- Additional factors fueling the rebound included new menu items such as McCrispy chicken strips and freshened beverage options under the CosMc's banner at 500 locations starting in September.
- CEO Chris Kempczinski said low- and middle-income customers reduced spending last quarter, and re-engaging these groups is critical as they visit more frequently than higher-income groups.
- Despite challenges like inflation and economic turbulence in 2025, McDonald's turnaround suggests its marketing and menu strategies may stabilize customer traffic and sales growth this quarter.
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A focus on value, along with popular products like a "Minecraft"-themed meal, helped McDonald's reverse its declining sales in the second quarter.
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