McDonald’s is cutting prices of its combo meals to convince customers it’s affordable again
McDonald's and U.S. franchisees will reduce prices on eight combo meals by 15%, introducing $5 breakfast and $8 Big Mac specials to counter declining fast-food traffic amid inflation.
- McDonald's is lowering the prices of eight popular combo meals by around 15% to appeal to cost-conscious customers impacted by inflation.
- The fast-food giant aims to restore its image as an affordable option by offering meal deals such as a $5 breakfast combo and an $8 Big Mac and McNuggets special.
- McDonald's CEO Chris Kempczinski stated: "Re-engaging the low-income consumer is critical...", as the company's U.S. same-store sales rose 2.5% in Q2, supported by value offerings.
68 Articles
68 Articles
‘It’s like a psychological ceiling’: Why fast-food chains are trying to stay below $10 in their pricing
Consumers don’t consider it a bargain if you cross into double-digit territory, experts say. Article Attribution | Read More at Article Source The post ‘It’s like a psychological ceiling’: Why fast-food chains are trying to stay below $10 in their pricing appeared first on RocketNews.
Even McDonald’s CEO knows the fast-food giant is too expensive. Now he’s cutting prices to woo back cash-strapped consumers
McDonald’s has been criticized in recent years by price-conscious customers. CEO Chris Kempczinski recently admitted the menu has gotten too expensive. The fast-food chain reached an agreement with its U.S. franchises to price eight popular combo meals at 15% less than the total cost of buying the items separately, which will go into effect next month. McDonald’s has been struggling to hold on to its low-cost image. Now fast food’s largest brand…
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