Introducing The ‘Way Upfronts’: Producer Michael Sugar And A Roster Of Hollywood Talent Set Out To Engage Brands In A New Marketplace

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Introducing The ‘Way Upfronts’: Producer Michael Sugar And A Roster Of Hollywood Talent Set Out To Engage Brands In A New Marketplace

In early May, sandwiched between the NewFronts and the traditional broadcast (and now streaming) upfronts, a new showcase for pitches to major advertisers will make its debut. Billed as The Way Upfronts, the series of virtual presentations slated for May 7 and 8 is a hybrid of the annual springtime spectacles of ad-supported television and […]