Study: Back to School Shopping Hitting Parents Pocketbooks This Year
UNITED STATES, JUL 28 – More than two-thirds of parents are starting back-to-school shopping early to manage rising costs and leverage technology like AI and social media for better deals, surveys show.
- Back-to-School shopping in 2025 involves families across the U.S., including Milwaukee, preparing for expenses as the new school year approaches this fall.
- Rising prices, which remain nearly 24% above pre-pandemic levels despite inflation cooling to 2.4%, cause nearly one-third of shoppers to change how they buy supplies this year.
- Parents are starting shopping earlier to beat the rush and seek better prices, with Target offering Back-to-School-idays discounts from July 27 to August 2 and various local giveaways assisting families.
- Surveys show about 30% of shoppers alter purchases due to inflation, nearly half employ money-saving strategies, and 20% buy cheaper brands, while some take advantage of AI tools to plan spending.
- These trends suggest families are adapting to higher costs by budgeting and using resources like giveaways, which may reduce financial strain while supporting children’s needs for the school year.
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Milwaukee families budget for back-to-school shopping
As summertime comes to an end, families are gearing up for back-to-school shopping and the expenses that come with it."You do have to budget 'cause it's a price tag of its own, said Dody Cooper.Back-to-school shopping is an exciting time for kids and a price tag for parents. For Cooper, she says her daughter loves the finer things."Of course she picks out the really good stuff and with that comes a price. She has expensive taste, said Cooper.Coo…
Study: Back to school shopping hitting parents pocketbooks this year
OKLAHOMA CITY (KFOR) - The tax-free holiday is just days away, but this year, a study found that parents planning for some back-to-school shopping will have to dig deeper into their wallets due to higher prices. "Overall, the spending compared to last year is going up about 4 percent," Beth Klongpayabal with Savings.com said. LOCAL NEWS: University of Oklahoma leading the way for next generation weather data training A jump like that never …

Survey: Inflation less impactful this year; still, nearly 1 in 3 back-to-school shoppers are making changes to save
When it comes to back-to-school shopping, some of us might think fondly of new backpacks and the scent of fresh pencils. But Bankrate’s 2025 Back-to-School Shopping Survey shows others might simply see dollar signs.
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