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Study: Back to School Shopping Hitting Parents Pocketbooks This Year

UNITED STATES, JUL 28 – More than two-thirds of parents are starting back-to-school shopping early to manage rising costs and leverage technology like AI and social media for better deals, surveys show.

  • Back-to-School shopping in 2025 involves families across the U.S., including Milwaukee, preparing for expenses as the new school year approaches this fall.
  • Rising prices, which remain nearly 24% above pre-pandemic levels despite inflation cooling to 2.4%, cause nearly one-third of shoppers to change how they buy supplies this year.
  • Parents are starting shopping earlier to beat the rush and seek better prices, with Target offering Back-to-School-idays discounts from July 27 to August 2 and various local giveaways assisting families.
  • Surveys show about 30% of shoppers alter purchases due to inflation, nearly half employ money-saving strategies, and 20% buy cheaper brands, while some take advantage of AI tools to plan spending.
  • These trends suggest families are adapting to higher costs by budgeting and using resources like giveaways, which may reduce financial strain while supporting children’s needs for the school year.
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71 Articles

Hanford SentinelHanford Sentinel
+37 Reposted by 37 other sources
Center

Higher prices, evolving technology complicate back-to-school shopping

Color-coded folders and notebooks. A fresh stash of pens and pencils. A new outfit.

The Union DemocratThe Union Democrat
+27 Reposted by 27 other sources
Center

Survey: Inflation less impactful this year; still, nearly 1 in 3 back-to-school shoppers are making changes to save

When it comes to back-to-school shopping, some of us might think fondly of new backpacks and the scent of fresh pencils. But Bankrate’s 2025 Back-to-School Shopping Survey shows others might simply see dollar signs.

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The spokesman-Review broke the news in Spokane, United States on Monday, July 28, 2025.
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