US EditionRwanda Inks New Three-Year Talent Development Agreement with Bayern
8 Articles
8 Articles
Bayern Munich has extended its partnership with Rwanda, but is no longer promoting the country. Bayern Munich is changing its collaboration with Rwanda. The Bavarian club is transforming its sponsorship partnership into a program exclusively dedicated to developing a youth academy in Kigali, according to an official statement. The commercial agreement that allowed the club to promote the slogan "Visit Rwanda" since 2023 is becoming a cooperation…
Bayern Munich and Rwanda Development Board renew ties until 2028 with grassroots focus
The post Bayern Munich and Rwanda Development Board renew ties until 2028 with grassroots focus appeared first on SportsMint Media. The German football giants and reigning Bundesliga champions, FC Bayern Munich, have extended their partnership with the Rwanda Development Board (RDB) until 2028, unveiling a renewed focus on grassroots football through the club’s youth academy in Kigali. The updated agreement represents a strategic pivot — moving …
Two years after Bayern Munich signed a partnership agreement with Rwanda to promote youth talent and promote it through Visit Rwanda, the two sides have renewed it with a new one that will run until 2028 but will focus on helping young people to develop their footballing talents. This renewal of the partnership agreement, approved by the Rwanda Development Board [RDB] and Bayern Munich, is the second phase of the three-year partnership between t…
Bayern Munich to Phase Out ‘Visit Rwanda’ Branding Amid Rebel Support Allegations
Bayern Munich has announced a shift in its partnership with Rwanda, confirming it will phase out the prominent “Visit Rwanda” branding and move away from what it now calls a “commercial sponsorship” amid growing international backlash over Rwanda’s alleged support for rebels in the Democratic Republic of Congo (DRC). The German football giants said on Friday that the five-year deal signed in 2023 with the Rwanda Development Board (RDB) will now …
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