US EditionDisney Seeks to Win Back Gen-Z Men Amid Struggles
Walt Disney Studios is prioritizing fresh storylines and new intellectual property to reengage Gen Z men aged 13-28, a group impacted by COVID-19 and shifting entertainment preferences.
- Walt Disney Studios executives have recently pushed Hollywood creatives to develop original movie concepts to attract Gen Z men aged 13 to 28 back to theaters.
- This effort follows declining engagement as Marvel and Star Wars franchises lost young male audiences amid criticisms of writing, characters, and progressive themes perceived as alienating.
- Disney seeks pitches featuring splashy global adventures, treasure hunts, seasonal fare, and historically sympathetic heroes such as American revolutionaries and explorers to appeal to young men's desire for heroism and perseverance.
- During a recent earnings call, CEO Bob Iger indicated that Disney’s film division will shift its focus toward creating original content rather than relying heavily on existing intellectual property, acknowledging that the company now needs to make a more concerted effort in this area.
- This strategic shift implies Disney aims to rebuild its young male audience by moving beyond previously toxic franchises and addressing challenges that include cultural preferences and franchise fatigue.
19 Articles
19 Articles
Disney Is Reportedly Trying to Win Back Young Males
Walt Disney Studios is embarking on a bold mission to recapture the hearts of young men, specifically targeting the elusive Gen Z demographic, ages 13 to 28. The push comes as the studio grapples with shifting audience trends and a cultural landscape where traditional blockbusters no longer guarantee success. Disney, long a titan of the […] The post Disney Is Reportedly Trying to Win Back Young Males appeared first on Cord Cutters News.
Disney scrambles as young men reject DEI-filled franchises
MxM News Quick Hit: A new op-ed argues Disney’s progressive push has driven away the very audience its biggest franchises should naturally attract: young men. Writer Zachary Faria says the company is now scrambling to undo the damage caused by years of prioritizing “diversity, equity, and inclusion” over storytelling. Key Details: Zachary Faria of the Washington Examiner writes that Disney has made its blockbuster franchises “toxic to young men…
Disney’s Lost Boys – The American Spectator | USA News and Politics
The Disney corporation could have saved itself a possible million dollars on a study determining that its entertainment product must appeal more to boys, as Variety reported last week. For $145, Disney execs could have subscribed to the American Spectator. There, they could read numerous pieces by one Lou Aguilar urging them to steer away from their woke male-repellent course before their company ship hit the financial iceberg. It may not have s…
Disney Wants Men Back in Theaters After Years of Catering to Feminism
(Zero Hedge)—A recent report from Variety claims that the top echelons of Disney are scrambling to figure out how to entice the male demographic back into theaters, specifically Gen Z men. Apparently, a media company alienating 50% of their audience base is, in fact, a bad business decision. The mind boggles… Keep in mind, this is the same company that coined the phrase “The Force Is Female” and “Her-O” (instead of “Hero”…very clever). This i…
Zero Hedge
BizTocDisney Wants Men Back In Theaters After Years Of Catering To Feminism
Keep in mind, this is the same company that coined the phrase "The Force Is Female" and "Her-O" (instead of "Hero"...very clever). This is the same company that tried to embed gay and trans characters into movies for toddlers. This is the same company that actually went to war with the state of Florida to force them to accept LGBT and gender fluid indoctrination in public schools in opposition to the vast majority of the voting population. Fina…
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