US EditionCracker Barrel scraps new logo design, keeps 'Old Timer' after outrage from customers, Trump
- Cracker Barrel reversed its new logo on Tuesday evening and confirmed the 'Old Timer' logo will remain after public backlash and conservative criticism.
- The logo change aimed to modernize the chain and attract younger customers but sparked protests, including from President Donald Trump and investor Sardar Biglari.
- The company also removed LGBTQ and DEI content from its website following a week-long pressure campaign led by conservative voices.
- On August 27, 2025, Robby Starbuck celebrated what he described as a major win after Cracker Barrel removed their LGBTQ and DEI content, declaring that supporting trans-related initiatives and diversity programs is no longer acceptable in the current social climate.
- The reversal and policy changes highlight Cracker Barrel's response to customer feedback but raise questions about the company's future branding and inclusivity strategies.
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Cracker Barrel ditched its new logo — but it also got rid of something else
(NEXSTAR) – Cracker Barrel’s recent attempts to introduce a new logo didn’t go over so well with its most vocal critics, prompting the company to revert back to the old logo on Tuesday. A couple of other recent changes to the Cracker Barrel website, however, have largely gone under the radar. White House claims credit after Cracker Barrel reverts logo As reported Thursday by outlets including The Advocate and CNN, Cracker Barrel’s website …
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Leaning Left22Leaning Right25Center57Last UpdatedBias Distribution55% Center
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55% Center
L 21%
C 55%
R 24%
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