US EditionBayern Munich Shifts Away From 'Visit Rwanda' Sponsorship After Criticism
KIGALI, RWANDA, AUG 8 – FC Bayern Munich secures a €5 million annual deal with Emirates and shifts Rwanda partnership to focus on youth football development amid criticism of Rwanda's political controversies.
- Amid sponsorship scrutiny, FC Bayern Munich announced Emirates as its Platinum Partner from 2025-26 to 2031-32, signaling Friday it will reduce Visit Rwanda branding.
- Following United Nations accusations, Bayern Munich faced fan protests in February over its Rwanda deal, prompting a shift from its Qatar Airways partnership.
- The partnership grants perimeter and LED board visibility plus two premium pitch cam carpets, and includes exclusive ticket and hospitality allocations, an Emirates skybox at Allianz Arena, and access to player images.
- In a statement, Bayern management said the club is transforming the Rwanda sponsorship into a three-year talent programme at its Kigali academy.
- Building on its European partnerships, Rwanda’s presence in soccer has grown since 2018, and Jean-Guy Afrika said the revamped partnership seeks to accelerate sports development and position Rwanda as a global hub.
32 Articles
32 Articles
Bayern Munich shift away from ‘Visit Rwanda’ sponsorship after
MUNICH: Bayern Munich signaled Friday they will cut down on “Visit Rwanda” branding as they move “away from a commercial sponsorship” with the African nation facing a backlash over alleged support for rebels in neighboring Congo. Bayern dismissed allegations of “sportswashing” when they signed a five-year Rwanda deal in 2023. It included advertisements in the stadium and what
Bayern Munich moves away from ’Visit Rwanda’ sponsorship after fan criticism
Bayern Munich signalled Friday it will cut down on “Visit Rwanda” branding as it moves “away from a commercial sponsorship” with the African nation facing a backlash over alleged support for rebels in neighbouring Congo.
Bavaria has been criticised for its Rwandan advertising. At least corresponding slogans in the Munich stadium should therefore disappear. However, Bavaria retains its connection to the Central African country.
Associated Press News
Bayern Munich shifts away from 'Visit Rwanda' sponsorship after criticism
Bayern Munich signaled Friday it will cut down on “Visit Rwanda” branding as it moves “away from a commercial sponsorship” with the African nation following a backlash from fans.
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