Army awards order for media monitoring externally – despite large communication team

az Aargauer Zeitung

Army awards order for media monitoring externally – despite large communication team

The Swiss Army commissions an external company to analyze the impact of public relations and media coverage. It needs the approximate view from the outside, she explains.Maja Briner / ch mediaFor the Swiss Army, there is a lot at stake. In the next few years, it will receive significantly more money – as much more, so it is still going on. This brings it even more into the spotlight than before. It is all the more important for the Army that it …