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Published 22 days ago

And idea that changed a city: former chief reflects on 15 years of Vivid

Summary by Government News
The right event done well is as powerful a driver of the brand of a place as you’re likely to get anywhere, according to one of the original architects of the world’s biggest festival of lights, creativity and ideas. Geoff Parmenter Geoff Parmenter has 30 years of experience in tourism, entertainment and sport both in Australia and overseas, and as Chief Executive of Events NSW from 2007-2011 led development of the state’s first structured annu…

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And idea that changed a city: former chief reflects on 15 years of Vivid

The right event done well is as powerful a driver of the brand of a place as you’re likely to get anywhere, according to one of the original architects of the world’s biggest festival of lights, creativity and ideas. Geoff Parmenter Geoff Parmenter has 30 years of experience in tourism, entertainment and sport both in Australia and overseas, and as Chief Executive of Events NSW from 2007-2011 led development of the state’s first structured annu…

22 days ago·Glebe, Australia
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