US EditionAmazon adds perishable foods to same-day delivery to take on Instacart, Walmart
Amazon now offers same-day delivery of perishable groceries in over 1,000 U.S. cities, with plans to expand to 2,300 by year-end to boost market share in the $1 trillion grocery sector.
- Amazon expanded its Same-Day Delivery service to include perishable groceries across more than 1,000 U.S. cities in 2025.
- This expansion followed years of retooling Amazon's grocery business and reorganizing Whole Foods Market closer to Amazon’s umbrella in June 2025.
- The service provides free same-day delivery for Prime subscribers on purchases exceeding $25, while non-Prime customers pay a flat rate of $12.99, with temperature-controlled handling and thorough quality inspections included.
- Amazon reported generating more than $100 billion in grocery and household product revenue last year, not counting figures from Whole Foods, and CEO Andy Jassy described the fresh food pilot as highly successful with strong customer engagement.
- This expansion is expected to increase Amazon’s grocery market share and pressure competitors like Walmart, Kroger, and Instacart in quick-commerce delivery.
197 Articles
197 Articles
A new Amazon service creates a stir internationally. The focus is on fresh food – and a concept that could fundamentally shift competition in the retail sector.
Amazon Cuts in Line at Online Grocery Checkout
Nothing goes better with bananas and eggs than a 12-pack of off-brand socks and a digital camera. At least, according to Amazon, which is rolling out a new system that’ll offer same-day delivery of fresh perishables alongside the platform’s less edible selections. Prime members in 1,000 US cities and towns, including Milwaukee and Columbus, can now order same-day rotisserie chickens with their other marketplace purchases, Amazon said yesterday.…
Amazon expands same-day delivery service to include perishable food items in over 1,000 cities
Amazon announced Wednesday it is expanding its same-day delivery service to include thousands of perishable food items, marking the retail giant's latest move to compete with delivery options available through Walmart+ and Instacart.Shoppers in more than 1,000 cities and towns across the U.S. can now include fresh groceries — like dairy, produce, seafood, frozen foods, baked goods and meat — in their same-day delivery orders, according to a news…
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