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Published 1 month ago

Amazon hired an ex-Trader Joe's employee to access company secrets and replicate products from the grocer: WSJ

Summary by Business Insider
Amazon has been trying to compete with other major grocery stores including Trader Joe's.John Keeble/Getty Images, Michael Siluk/UCG/Universal Images Group via Getty ImagesIn 2016, Amazon launched a private-label brand, Wickedly Prime, to compete with Trader Joe's.The company hired a former senior manager at Trader Joe's snack division, per WSJ.The employee was hounded for data on Trader Joe's best-selling snacks and margins for each product.An …

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