[Opinion] In soul-crushing ad, Apple unwittingly confirms many human fears - West Hawaii Today

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American opinion: In soul-crushing ad, Apple unwittingly confirms many human fears

Last week, Apple released the worst advertisement in its long and previously illustrious history of brand creation, extension and promotion. Why? The ad stupidly and arrogantly says the quiet part out loud. It does not so much sell an iPad as evoke discomfort at just what artificial intelligence might do to all of us sentient beings. In two words: Crush us. In the advertisement, we see a malevolent force squeezing the life out of a trumpet, c…